Improve Your Business

1/30/2012

How To Promote Your Business Blog


I get asked a lot lately by business owners what are the best blog platforms that a small business can use to write content, my answer is always different because it depends on who asked me and what kind of business they have.


I get asked many of times by people who barley know how to use their computer besides surfing with a web browser, when I stumble upon a case like this I refer people to use blogger or wordpress.com
They are pretty easy to use and if somebody wants to write content non-stop and doesn’t know how to host their own website it's pretty obvious that these platforms will be more than enough.

If I get asked by someone that knows some basic HTML and CSS then I can advise on using wordpress.org and tumblr to build some cool websites that they can post their ideas on and build some web presence.

Usually after I get asked about which platform should one use I have to answer what should a business owner write on his blog, my answer here is always the same. Write about what you love and write about what you do tell people what you do best show that you’re an expert nobody will know you if you don't share the world with your knowledge and it will be a shame if you let people go to other peoples blogs for answers instead of yours.

Now let’s say you picked a platform know it's time to build some buzz about your blog. The best way is to tell your friends to log in and read your content and tell them to share with their friends start with Facebook and twitter and move on to Google+ and e-mailing your family and friends.

After you get the word out it’s up to you to keep publishing content on a day to day basis, nobody wants to keep visiting a static site that doesn’t bring new news to the table.

And do yourself a favor and buy a 10$ domain and make your blog look pro from the outside so people know they entered a serious business blog and not some cheap blog that tries to lure you in some business website.

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